Interesting ideas on how to use all the elements available in the new media for good communication.
It´s a pay-with- a- tweet ebook, available from Onlignment. (To get your free copy of their Media Chemistry ebook you just have to click the Pay with a Tweet button that appears in their site, and use Twitter or Facebook to help spread the word.)
You can also download it here: media_chemistry_ebook
As they put it:
“All online communication, whether that’s published content, live online events or social media, make use of the same key media elements: text, audio, images, animation and video. The online communicator needs to know when to use each of these elements, how to do so effectively within the particular constraints associated with working online, and how best to combine media elements to achieve their communications objectives. We’ve prepared this resource to shed some light on these issues and to encourage more rewarding online communication for all involved.”